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- David Hazzard - 21-12-2022

Maintaining your Don't Contact List

Maintaining a "Don't Contact" List is essential for your direct marketing to comply with GDPR.

Sending marketing communications to people who do not want to receive your emails is wasting your resources and costing time and money.

All direct marketing emails should contain an unsubscribe link that recipients can click and remove their email address from your marketing.

When the recipient clicks on the unsubscribe link within the email, the subsequent page should auto-populate with the recipient's email address. The unsubscribe page should not require the user to enter their email address. This way the recipient can feel comfortable about using the link and you will precisely know the email address being unsubscribed.

Presenting users with an unsubscribe form with a blank email address field, where you ask the user to enter their email address, can result in the wrong entry of the email address, leading to inaccurate information and frustration for the users if they receive further email marketing - this may be considered an inaccuracy from the user but the simple method of auto-populating the email address resolves this issue and ensures very accurate information is transferred.

Using the unsubscribe information, where the user has removed their consent - something the user can do at any time - allows you to maintain an accurate "Don't Contact" List.

It's a fundamental of the GDPR legislation that a recipient of your email marketing, can remove their consent to further emails, at any time - hence the need to maintain a good "Don't Contact" List.

Using this list, prior to sending future email marketing communications ensures you are not sending communications to people who have opted-out of your emails. This helps you maintain a legal list and not frustrate people who should no longer be on your distribution list.

With a ZoomMail account,

1. Every marketing email has an unsubscribe link
2. No need to enter the recipient's email
3. Your "Don't Contact" list is maintained for FREE

Book a time with a ZoomMail Advisor

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